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In Shaya County and the surrounding counties and cities, everyone can hear such a widely circulated saying-"Shaya has a flag and pilaf in Jaaksi". Everyone who has eaten Shaya's pilaf with one flag sticks up his thumb. Everyone says that Shaya Hotel's pilaf is delicious. "One flag" brand Shaya pilaf is a brand catering that Shaya Hotel formally engaged in comprehensive research and exploration in 1998 and applied for registration in 1999. By creating corporate culture, it launched a series of products of one flag pilaf and implemented the franchise chain operation mode. Everywhere the one flag pilaf chain store went, it was deeply loved by local people, which not only improved. With its unique flavor, joining chain mode and commitment to the society, One Flag Pilaf has successfully and rapidly developed into all major cities in Xinjiang in just a few years, and gained a firm foothold. Its chain scale, chain influence and chain layout are in an absolute leading position in the pilaf industry in Xinjiang. "Shaya One Flag, Grab Rice Jaaksi", as the slogan of the One Flag Grab Rice Center, not only makes more people know about one flag grab rice, but also greatly enhances the popularity and reputation of Shaya County throughout Xinjiang. Up to now, there are 28 chain stores with one banner of pilaf, and the number of employees has reached more than 200. More than 40 masters and apprentices of pilaf have been sent from Shaya County, and more than 20 people are specialized in the guarantee function of pilaf. Well-known media such as CCTV, china national radio, Xinjiang TV Station, Xinjiang Economic Daily and Xinjiang Daily have made detailed publicity reports on "One Flag Pilaf" for many times. Shaya Hotel's new series of products with one-flag pilaf has accelerated the healthy development of Chinese ethnic food fast food culture in Aksu area.
Reprinted with attribution:
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