Liangpingzhang duck

Zhang duck brand. In February 1976, Zhang Xinghai moved to the roadside of National Highway 318, Daheba Street, Liangshan Town, and set up a small workshop to expand its business scale. In August of the same year, he increased the ingredient of braised duck from the original 28 kinds of precious medicinal materials to 36 kinds, and developed braised duck with Bayu characteristics, which became a local famous snack. In June 1992, Zhang Xinghai rented a facade at No.138 Daheba Street, built a braised duck workshop and operated a small shop; Subsequently, at No.422, Xicheng Road, Liangshan Town, the production and processing of braised ducks and the catering business area were expanded, and Liangping and surrounding districts and counties were popular, and the brand of Zhang Duck was founded. In 1996, Zhang Xinghai passed on the development technology of brine to his granddaughter Zhang Hengqiong and granddaughter Liu Changren. Under the guidance of experts from the College of Food Science of Southwest University, Liu Changren boldly explored the technology of braised duck, making the medicinal materials of stewed duck reach 48 flavors. At the same time, he developed nine kinds of duck dishes, including hardcover gift box duck, hardcover gift bag duck and bulk products, which were registered as "Dahe brand" and "Dahe Zhang duck" by the State Administration for Industry and Commerce, and were rated as "Chinese famous food" by the organizing committee of China Famous Food Expo and "Chongqing Green Products Expo" by the organizing committee. In May, 2004, Liu Changren invested more than 20 million yuan to open Liangping Zhang Duck Restaurant on the south bank road of Chongqing, with a business area of more than 4,000 square meters. The business was booming and more than 200 people were employed. Liu Changren believes that establishing a brand is the key for enterprises to become bigger and stronger. In August 2005, they applied for registration of Chongqing Liangpingzhang Duck Food Co., Ltd., introduced 12 high-level professional managers and recruited 63 new employees. In June, 2006, the company invested 9 million yuan to build a modern new factory building and comprehensive office building covering an area of 1,200 square meters in Liangping Industrial Park, which can produce 1.8 million series of stewed duck products every year with an output value of 36 million yuan, which will drive more than 500 farmers to become rich.
Reprinted with attribution： https://cnlocality.com/(Chinese Specialty Products)