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"Jiangyan Rice" geographical indication certification trademark has been approved and registered by the Trademark Office of the State Administration for Industry and Commerce. Jiangyan established the "Rice Association" in 2007. After several years' development, the city has more than 60 rice processing plants, and rice processing industrial clusters have been formed in Shen 'gao, Yuduo, Xingtai, Hua Gang and Liangxu towns. Jiangyan rice processed by rice companies such as Jiecuikang, Mingzhu, Qinhu, Baimi, Magpie Lake and Hua Gang has won the "National Safe Rice". At present, "Jiangyan Rice" is sold to southern Jiangsu, Shanghai, Zhejiang, Guangdong, Fujian and other places, and has a certain market share and influence in Wuxi and Suzhou rice markets. In the next step, the city will also actively guide the establishment of the "Jiangyan Rice" professional cooperative, and will unite more than 60 rice processing plants, seed companies and large rice growers in the city to create the "Jiangyan Rice" brand. The successful registration of "Jiangyan Rice" as a geographical indication certification trademark not only broadens the market space of Jiangyan rice and increases its market share, but also promotes the optimization of Jiangyan rural industrial structure. Jiangyan rice is a geographical indication certification trademark.
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