Milu early crisp pear

Hengbei Village in Dazhong Town has a total cultivated land area of 4,160 mu, and the existing mature early crisp pears in the village cover an area of 3,800 mu, accounting for 93% of the cultivated land area. It is a professional village focusing on characteristic fruit industry. Relying on this advantage, in 2002, the village established the "Marketing Association of Early Crispy Pears in Hengbei Village, Dazhong Town". In 2004, in order to further standardize and improve according to the requirements of "four haves" and better carry out business services, on the basis of the original marketing association, industrial and commercial registration was registered and Dafeng Elk Early Crispy Pear Production Cooperative was established, which led to 6 towns and 2 farms around by radiation, with 3,369 members, including 17 group members. In 2010, the cooperative sold a total of 24,000 tons of fruit, with a sales income of 23.6 million yuan and a profit of 1.296 million yuan, helping members to increase their income by 2.6 million yuan. Since the establishment of the cooperative, it has continuously improved its operating mechanism, followed the principle of "civilian construction, private operation and people's benefits", operated according to the requirements of the "four haves" farmers' professional cooperative organizations, and strengthened the development vitality and improved the development level of production cooperatives by breaking the organizational form of regional boundaries through flexible and diverse means. The products of the cooperative are mainly Zaosu pears, and the cooperative provides five unified services for fruit farmers, namely, unified fertilization, unified pest control, unified harvesting, unified packaging and unified sales. Take contract purchase, implement protective price purchase and secondary rebate. During the development of Zaosu pear production, the cooperative actively implemented the brand strategy. In 1999, it successfully declared the trademark of "Elk", and the "Elk" brand morning crisp pear won the title of famous brand product of China International Agricultural Expo for two consecutive years; In 1994, it was recognized as green food by China Green Food Development Center; In June, 2003, the "Elk" brand Zaosu pear won the organic food conversion certificate issued by the European Union, and became the key farmers' professional cooperative in Yancheng and the provincial "four-owned" model farmers' professional cooperative economic organization.
Reprinted with attribution： https://cnlocality.com/(Chinese Specialty Products)