Myrica rubra, a late rice in Zhoushan

"Zhoushan Late Rice Myrica rubra" has obtained the national geographical indication certification trademark. Under the planning of industry and commerce, agriculture and forestry departments, this "golden business card" made its debut this year, and became a "heavy punch" for Zhoushan late rice Yangmei to start its brand both inside and outside the province. It is understood that at present, three enterprises in Dinghai, namely Xinye Agricultural Specialty Company, Chenzhou Aquatic Food Company and Gaoxie Fermented Myrica rubra Processing Factory, have obtained the license to use the geographical indication certification trademark. These three companies will launch boutique waxberry gift boxes, and the preservation time of late rice waxberries will reach 24 hours through the technology of special ice packs. Outside the package, the geographical indication certification trademark of "Zhoushan Late Rice Myrica rubra" will be affixed. The bayberry that can be labeled with this "golden business card" has the best quality. On average, only one kilogram of fine bayberry can be selected for every five kilograms of bayberry. "For example, the market price of a catty of late rice bayberry is 30 yuan, so after affixing the geographical indication certification trademark, its market price must at least double." The relevant person in charge of Dinghai Industrial and Commercial Bureau said that this can greatly improve the added value of late rice bayberry products and make late rice bayberry realize marketization, branding and benefit. Zhoushan Yangmei is eyeing the Yangtze River Delta. "The late rice Yangmei, which has been preserved by special ice packs, has the ability to go to the Yangtze River Delta market." According to the relevant person in charge of the Administration for Industry and Commerce, first, there are many foreign tourists coming to Zhoushan, especially those from the Yangtze River Delta. After buying Yangmei, tourists can safely take it home to taste or give gifts to relatives and friends; The second is the gift box of Yangmei, which is also a good gift from Zhoushan citizens to relatives and friends in other places. After a series of measures, such as geographical indications to prove trademarks, have started the brand, bayberry, a late rice, will also become a highlight of Zhoushan tourism, attracting foreign tourists to pick and taste it. East Street, Huannan Street, Jiefang Street, Changguo Street, Yancang Street, Lincheng Street, Bai Quan Town, Ganlan Town, Ma 'ao Town, Xiaosha Town, cengang Town, Shuangqiao Town, Jintang Town and Beichan Township in Dinghai District, Zhoushan City, Zhejiang Province; Shenjiamen Street, Donggang Street, Goushan Street, Zhanmao Street, Zhujiajian Island Street, Taohua Town and Liuheng Town in Putuo District; Gaoting Town, Dongsha Town, Daidong Town, Daixi Town, Qushan Town and Xiushan Township in Daishan County. The geographical coordinates are 121 31 ′ 00 ″ ~ 123 17 ′ 00 ″ east longitude and 29 32 ′ 00 ″ ~ 30 38 ′ 00 ″ north latitude, and the Zhoushan late rice Myrica rubra is a geographical indication certification trademark. Myrica rubra, a late rice in Zhoushan, is a geographical indication product of agricultural products.
Reprinted with attribution： https://cnlocality.com/(Chinese Specialty Products)