Hinggan league rice

On March 25th, Xing 'an League held a working meeting on the opening of the geographical indication certification trademark of "Xing 'an League Rice". Sui Weijun, vice president of the League, attended the meeting and delivered a speech. The leaders of various counties and cities, relevant departments and more than 30 rice processing enterprises and cooperatives attended the meeting. Geographical indication certification trademark is a regional product mark formed by the joint action of local humanities and natural characteristics, product quality and reputation. Xing 'an League has unique advantages in planting rice in terms of soil conditions, climate conditions, water resources and farmland environment, and the produced rice is of high quality. By using the geographical indication certification trademark of Xing 'an League, we can distinguish the commodity sources of Xing 'an League rice from other regions, unify the brand banner of Xing 'an League rice, enhance brand awareness, and effectively protect the Xing 'an League rice brand through legal and administrative means. The meeting stressed that all departments and enterprises should fully understand the significance of registering and using the geographical indication certification trademark of "Xing 'an League Rice", strictly abide by the common criteria for trademark use, use the geographical indication certification trademark according to laws and regulations, and safeguard the reputation of trademarks and brands. In terms of product quality, we should adapt to market demand, actively update and introduce rice varieties, carry out green and standardized production, do a good job in the certification of 600,000 mu of green food and organic food raw material base in Xing 'an League, and enhance consumer confidence. In the terminal sales of rice, we should make good use of the popular sales methods and channels, actively study and explore marketing strategies, adopt diversified publicity methods, expand the market share of Xing 'an League rice, and improve the market visibility and reputation of Xing 'an League rice. At the same time, it is necessary to effectively protect farmers' interests, strengthen the construction of interest connection mechanism for industrialized operation, expand market space, truly benefit farmers and mobilize their enthusiasm for production. Local governments, industrial departments, enterprises and cooperatives should take the development of rice industry in Xing 'an League as an important task, make good use of trademarks, enhance the competitiveness of Xing 'an League products in domestic and foreign markets, and gradually lead other agricultural and livestock products out of Xing 'an League. Xing 'an League rice is a geographical indication certification trademark.
Reprinted with attribution： https://cnlocality.com/(Chinese Specialty Products)